From Executive Producers Taylor Sheridan, Blake Shelton, David Glasser, Lee Metzger and Keith Urban — who also serves as the series' headlining superstar — THE ROAD follows 12 talented emerging musicians as they compete as opening acts for GRAMMY® Award winner Urban at music venues across America. In his search for next big artist, alongside GRAMMY® Award winner Gretchen Wilson, who acts “Tour Manager” for the series, Urban is joined by Executive Producers Blake Shelton and Taylor Sheridan, and other country music stars (to be announced) throughout the season, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city. In the end, only one will walk away with the grand prize (to be announced). Without a shiny floor in sight, the docu-follow format captures the high-stakes unfiltered musical journeys of these triple threats - singers, songwriters and instrumentalists - offering a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to behind-the-scenes workings of the music industry, viewers will see what happens when some of the best emerging musicians pile into a tour bus and tackle a grueling schedule in pursuit of their dreams.